Maven – Make the Case: How to Present Design Ideas That Spark Action
Released 9/2026
By Kai Wong – Medium’s Top Design Writer. Educator.
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 41 Lessons ( 12h 17m ) | Size: 3.2 GB
Stop Making Design Suggestions. Start Making a Case for your Ideas.
You know what your organization should fix.
Maybe you’ve watched the same problem burn a team for months.
Maybe a competitor solved something you saw first.
You confident that it will make a difference.
You just have no idea how to say it so anyone acts.
You bring it up, and it lands as a suggestion. Suggestions don’t get funded. It stays a note.
Same thing happens to work you’ve already done. You say "user friction," leadership hears "fix it later." Nothing changes.
This isn’t a design problem. It’s a translation problem.
It’s why good ideas collect dust, and why strong designers get passed over while waiting for buy-in.
"Selling and advocating for design is 50 to 60% of a designer’s job." – Director of UX, Ford
Make the Case gives you the frameworks to turn design decisions into the business outcomes leadership acts on, plus AI workflows so your evenings survive it.
Built from 13 years presenting design where UX wasn’t valued. Pressure-tested with 32 leaders at Target, Ford, Mastercard, Meta, and Amazon.
8 sessions over 4 weeks. 60 minutes each, Mondays and Wednesdays.
By the end, you’ll be able to make a case for action, whether it’s a new design initiative or fixing issues.
What you’ll learn
Get buy-in for your ideas, whether it’s about fixing problems or exploring new initiatives
Connect your design work to business outcomes
Translate "better UX" and "less friction" into the metrics leadership tracks
Find the business outcome behind any design decision in five "so what?" steps
Use HEART to measure the user behavior that your design is supposed to drive
Build the business case for your design work, even without perfect data
Define what success looks like with Goals-Signals-Metrics, before you design
Map which design screens actually affect the metric you’re trying to move
Turn a gut feeling about your design into a testable prediction
Turn research findings into decisions, not just data
Move up the Data Pyramid: from "3/5 users did X" to "users are doing Y, which is hurting metric Z"
Shape your finding to match what the PM, executive, or engineer actually needs from you
Answer "so what?" before anyone has to ask it
Make recommendations leadership can’t ignore
Generate multiple solution angles before committing to one
Estimate impact using benchmarks from comparable projects
Rank your hypotheses with ICE to pick Quick Wins over Strategic Bets
Structure arguments that hold up under scrutiny
Make the business goal the main character, not yourself or the user
Build a throughline so every claim in your presentation follows from the last
Find the weak spots in your argument before stakeholders do
Adapt your argument for the room you’re actually in
Frame an unrequested idea as a proposal worth exploring, not a demand for resources
Use Problem-Agitate-Solution to make your argument feel urgent, not just informative
Combine 2-3 methods (poor metrics, competitive gap, consequence of inaction) to land the urgency
Who this course is for
Designers who want to use data to bypass office politics to start having a bigger impact
Designers ready to operate at the strategic level, using evidence to shape what gets built, not just how it looks
Designers sitting on an idea nobody asked for, who want a way to pitch it that doesn’t sound like overstepping
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