Strategic Management in the Creative and Cultural Industries | 9.63 MB
Title: Strategic Management in the Creative and Cultural Industries
Author: Gander, Jonathan
Category: Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Management & Leadership, Planning & Forecasting
Language: English | 263 Pages | ISBN: 9781040661963
Description:
A unique, concise and authoritative textbook delivering insights into strategic management in the arts, this updated edition brings fresh perspectives and experiences to the field.
A unique, concise and authoritative textbook delivering insights into strategic management in the arts, this updated edition brings fresh perspectives and experiences to the field.
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