Humanizing Digital Experience Converging Cognitive Ergonomics and Technology in Modern Marketing | 4.54 MB
Title: Humanizing Digital Experience
Author: Rajagopal
Category: Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Business & Finance, Marketing & Sales, Direct Marketing, Artificial Intelligence
Language: English | 236 Pages | ISBN: 9781606496817
Description:
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.
Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.
This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based…
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.
Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.
This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based…
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