Consumer Panic Buying in Times of Crisis Effective Management of Supply Chain Disruptions | 31.42 MB
Title: Consumer Panic Buying in Times of Crisis: Effective Management of Supply Chain Disruptions
Author: Rui Zheng
Category: Business & Finance, Marketing & Sales, Consumer Behaviour, Sales & Selling
Language: English | 227 Pages | ISBN: 9781040757055
Description:
This book comprehensively reviews existing literature on consumer panic stockpiling behaviour, suggesting strategies to effectively manage supply chains during such disruptions.
The book examines the prevalent operation strategies for managing consumer stockpiling based on analytical models and numerical experiments. This includes retailers’ inventory preparation, pricing and quota policies, strategic disclosure of information, and persuasion techniques. The work also explores manufacturers’ robust sourcing strategies to mitigate disruption impacts. By incorporating real-world case studies from diverse sectors, including retail, manufacturing, and logistics, the book offers evidence-based guidance on which strategies prove most effective in different situations.
An invaluable resource for researchers, supply chain managers, retail executives, and policymakers concerned with enhancing supply chain resilience and managing consumer behaviour during periods of uncertainty and disruption.
This book comprehensively reviews existing literature on consumer panic stockpiling behaviour, suggesting strategies to effectively manage supply chains during such disruptions.
The book examines the prevalent operation strategies for managing consumer stockpiling based on analytical models and numerical experiments. This includes retailers’ inventory preparation, pricing and quota policies, strategic disclosure of information, and persuasion techniques. The work also explores manufacturers’ robust sourcing strategies to mitigate disruption impacts. By incorporating real-world case studies from diverse sectors, including retail, manufacturing, and logistics, the book offers evidence-based guidance on which strategies prove most effective in different situations.
An invaluable resource for researchers, supply chain managers, retail executives, and policymakers concerned with enhancing supply chain resilience and managing consumer behaviour during periods of uncertainty and disruption.
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